By 2018, West Village will have its skyline almost entirely filled in. Forest City Enterprises recently started construction on a 23-story apartment tower, and mixed-used building that will bring a hotel, apartment complex and retail center all at once. The building will be just off the intersection of Blackburn St. and Noble Ave, next to North Central Expressway.
The location has been vacant in past years, but the potential 23,000 square feet for retail space in West Village has been appealing to businesses wanting to move-in. The mixed-use building will cater to high-end retail due to its proximity to the West Village mall, which houses retailers like Brooks Brothers, Allen Edmonds and J. Crew to name a few.
The new Cityplace complex will also be next to Forest City’s other mixed-use building. The nearby 3700M development was designed by the same architects as Cityplace, and with the same goals. By blending retail and housing, they hope to create a more cohesive living experience for residents.
The architects, Good Fulton & Farrell, said their goal with 3700M’s ground floor is to “extend the street-level energy and vitality of West Village.” Since the Cityplace tower will also be mixed-use, it’ll serve a similar purpose to the neighborhood. The logic is pretty sound: if it ain’t broke, don’t fix it.