Southern Land Company, a national real estate developer based in Franklin, Tennessee, began pulling construction permits Jan. 25 for its $73 million, 20-story residential tower.
Details have been sketchy on this 310-unit apartment tower.
Southern Land purchased two tracts at the corner of Oliver Avenue and North Central Expressway that were already zoned for the intended use, so it didn’t go through much public scrutiny.
Southern Land has been a little fast and loose with the branding. The company simply refers to it as “the Knox project,” but in other records it is referred to as “Oliver Place” or “Oliver+Central.” If the tower logo is any indication, Oliver Place is going to get the last word.
The Southern Land Company describes Oliver Place as “18 floors of luxury multifamily living.” The company has not updated its “Knox project” page for some time, however, because it states the project would be completed in 2017. That’s not going to happen, and subsequent reports have referred to it as a 20-story tower. The confusion appears to be over the parking garage.
According to state records filed by GDA Architects, the Dallas-based designer, construction is estimated to begin this month and reach completion by February 2019. It is described as a 19-story multifamily tower, with a parking garage that has levels below and above-ground.
The Southern Land website also states the residential tower “will offer a range of apartments and penthouses with stunning views in all directions. Residents will enjoy a resort-style pool, indoor and outdoor lounges, a fitness center and specialized dog groom facilities on-site.”
The Knox District is directly northeast of the Uptown District. An apartment tower at that location would have views of the downtown skyline, as well as the Uptown and Oak Lawn neighborhoods to its west.
The footprint is modest, little more than one quarter of a city block. The Dallas County Appraisal District has the raw land appraised at about $8 million.
There were three buildings on site in 2015. Southern Land hired Billy L. Nabors Demolition of Seagoville to tear them down. That process took place over the spring and summer of 2016.
Southern Land runs the show through construction, using an in-house contractor. The general contractor is SLC Commercial Construction LLC, also of Franklin, Tennessee.